Are you having trouble figuring out how to make an Instagram account for your company and how to utilise Instagram for business in a way that guarantees success? Instagram is a robust social platform, but it can be difficult to understand how to fully take advantage of it. ( “You mean I can’t link from the caption?!” We’re listening. It’s as if a million advertisers let out a collective scream of horror.
Fortunately, we have the knowledge and resources to help you create a company Instagram account, optimise your posts and Instagram Stories, and launch a successful Instagram marketing campaign.
The Importance of Instagram Marketing for Businesses
Instagram should definitely be a part of any social media marketing plan.
In terms of monthly active users, Instagram is utilised by 1 billion individuals throughout the world (that’s billion with a “B”), making it the fifth most popular social media network as per an October 2020 study.
Here Are Three Insta-Profile Advantages for Your Company
Many of the extras available with business accounts are unnecessary for regular users. In order to maximise the impact of your Instagram marketing and drive more traffic and conversions from your company page, you may tweak several settings.
Take note that many influential people or famous people have a “verified account” (shown by a blue checkmark next to their usernames). It’s essential to understand the difference between a business account and a verified account. A business account does not always require verification, and vice versa.
Instagram Marketing
Instagram ads are one of the most non-intrusive forms of online marketing. They are designed to blend in with users’ home feeds so that consumers don’t notice any disruptions while scrolling by. Product labels and calls to action (CTAs) like “learn more,” “buy now,” and “subscribe” can have their prominence adjusted in real time in response to the user’s actions.
In fact, transactions may be completed without ever leaving Instagram. However, they will bypass the middle of the sales process and go straight to the bottom, so don’t let that put you off!
Swipe up
In order to use the coveted “Swipe Up” function in Instagram Stories, a business account must have at least 10,000 followers. We all know it’s not always easy to locate places to connect on Instagram, so the option to link from Instagram Stories is something you should take full use of.
UPDATE: You no longer need 10,000 followers to post a link to your Instagram Story as of late 2021. All accounts now have access to a link sticker in place of the deprecated “Swipe Up” feature.
Biologically Optimised
Instagram business profiles offer the added benefit of showing several call-to-actions and contact buttons, something that normal accounts cannot do. You don’t need a business account on Instagram to get verified, but a bio with clear contact information, an address, and the verification checkmark stands out as more professional. However, it can be useful.
The availability of analytics
Do your research! Using Instagram analytics, you may learn things like how many people saw your post, how many people interacted with your post, how many people liked your post, and when your followers are most active. Despite its apparent simplicity, Instagram Insights may be a useful tool for developing and refining your Instagram marketing approach.
3 Suggestions for Making Instagram Work for You
Is anyone still around here? You have a bright new company profile, but you could use some advice on Instagram marketing best practises. Okay, buddy, we’ve got you.
Here are some essential considerations:
Be consistent with your posting schedule
There’s simply no escaping it. Increasing the frequency of your posts will expose your brand to more people. However, a balance can be found. Excessive posting is annoying and rude. Insufficient numbers guarantee obscurity. Plan your Instagram posts around the times when your followers are most likely to be online using the insights provided by a business account.
Identify your ideal customers
Avoid making isolated posts. If you want to produce the best possible material for your readers, you need to have a firm grasp on who they are and what interests them. You may test the waters with a variety of Instagram Stories, captions, and posts to determine what your audience like, but don’t overdo it. When you get a following, they will look for regular updates.
Look at your rivals’ social media profiles to get an idea of the content they provide and the level of interaction they receive for inspiration.
Examine the behaviour of your followers on other sites.
Just a “Story”
About 500 million Instagram users watch stories each month, making the platform incredibly valuable for brands. They’re a lot of fun for the audience and may be used to show exclusive material, conduct polls, and more.
Limit the range of your aesthetic
The Instagram platform relies heavily on visuals. Instagram is primarily focused on visual content such as photos, videos, Boomerangs, gifs, and TikToks as opposed to text like its competitors. Be certain about your desired outward appearance. The use of chance is discouraged. You shouldn’t be too flexible, though. Just stick to a standard format and colour design.