Mistakes happen now and then in the fast-paced, always-on world of a social media manager. Which ones can be avoided more easily? Have you practised avoiding each of them? Consider some of the most typical blunders made by those in charge of social media accounts.
Marketing via social media is an ongoing process: It’s an ongoing procedure that needs constant focus and energy.
There are also no hard and fast guidelines on how to accomplish particular goals.
However, even if you consider yourself a seasoned social media manager, there are still plenty of opportunities to make mistakes.
You’ll find some common blunders made by social media managers, and suggestions for avoiding them, below.
Skipping the scheduling of social media posts
I’m aware that some of you social media managers reading this rely heavily on scheduling.
If one doesn’t plan out a reasonable timetable of social media posts, then they’ll never have a steady presence on the various platforms.
In reality, many corporate-run social media pages don’t adhere to any kind of regular publishing schedule. Despite the importance of having a timetable, many social media managers don’t follow it. (Yikes.)
If you’re often running late or don’t have a plan in place, maintaining a schedule might be a challenge.
Innumerable times have I visited… You forget about the day when your calendar is full because you planned innovative social media posts weeks in advance. After a couple of weeks or a month has passed, you may realise that you should have scheduled some new content.
Here are some strategies I’ve been employing to triumph over this obstacle:
Organize a regular schedule for yourself
Try to update on the same day every month.
For instance, every month on the 28th, or every other month on the last Friday. Keeping oneself accountable in this way is a key benefit.
If I want to be sure I don’t forget, I set up a recurring reminder in my calendar.
Make a plan for next year’s social media content
When I make plans, I usually opt for a less hectic time frame. This is the time of year when I sit down and plan out the next year’s worth of updates, usually between one and two every month. These are often weekend updates or blogs published around a specific holiday or trending season (back-to-school, Black Friday, etc.) Through this method, I guarantee that none will be overlooked.
Disseminating the Same News to Multiple Platforms
It’s impossible to specialise on just one social media platform as a manager. Your minimum acceptable set of active social media profiles to manage would consist of the following: Twitter, Facebook, Instagram, and LinkedIn.
It might be tempting to write one update and distribute it in several places.
Making your updates less enticing in this way will, however, cause you to miss out on a few possibilities (and hence easier to miss).
Certain systems work best with vertical graphics, while others favour square ones. However, not all social media platforms are created equal, and although some viewers seem to enjoy animated GIFs and micro-videos, others barely tolerate them at all.
Be aware of the information you share online, since it can be used to identify you and your company. Keep in mind that spamming is never acceptable!
And I could go on and on…
It is essential to diversity the information you post on your social media platforms, just as it is essential to create a variety of posts for your blog.
It’s not just more effective, but also quite possible, to create an original, well-crafted (visual) update for each of your channels. Images may be resized with the press of a button, and animated GIFs can be crafted in a matter of minutes with the help of various creative options.
It only takes a few minutes to adjust the dimensions of your image for each social media platform.
Making a unique post for each platform isn’t always required, but it’s never a bad idea to mix up your tone and delivery every once in a while.
Lacking a Call for Follower Input
We are all well aware that brands have an innate tendency to shout their messages from the rooftops. They could even respond to your comments sometimes or give you a like if you tag them!
But I think that covers it.
But your social media followers may be a treasure trove of information about your clients’ wants, needs, and how to better engage them.
It’s a good idea to encourage your followers on social media to comment or express their thoughts frequently and in a variety of ways.
- Basically, just pose some questions and open the floor to feedback.
- Do a poll in your native language and post the results. (LinkedIn polls take a bit longer than those on Twitter or Facebook, but they still generate a lot of interest from readers, and Facebook polls for pages have certain functionality constraints.)
- Solicit suggestions from your audience for topics you may explore in the future (or videos to make)
- Share a poll or Facebook Live video on your Instagram story and encourage people to provide input in the comments or via Facebook.
Seek advice from your social media following. As a result, you’ll gain insight into your target market, find inspiration for future material, and be able to hone your product or service to perfection.
Failure to Coordinate Efforts with Rival Marketing Groups
One thing to keep in mind while advertising on social media is that it is mostly interruptive. This suggests that the people you are advertising to on social media weren’t actively searching for what you’re selling. They were on their way to check on pals when they clicked your ad and were diverted.
Web users who arrived at the site because to a social media ad
- Possibly not in a position to make a purchase at this time
- They could be ready to go back to their books and socialising if you asked them to go.
This means that the bulk of the people you spent to attract may not end up converting into customers regardless of how well you crafted and targeted your adverts.
If used properly, social networking can be an excellent tool for boosting online store revenue. If social media managers want to improve their lead capture and conversion rates, they need to collaborate with various parts of the marketing department (web design, marketing, conversion optimization, email marketing, etc.).