Posted on: April 26, 2023 Posted by: Timothy Clark Comments: 0

Whether you run a company or a personal account, you need to know how to plan Instagram posts. This post will teach you the quickest and easiest way to accomplish all of that.

It takes a lot of time and work to obtain results from Instagram marketing, from designing the perfect photographs to editing high-resolution videos, writing captivating captions, finding the proper hashtags, and publishing the posts.

You may save time and put more thought into your Instagram strategy and creativity by scheduling posts in advance. Scheduling posts is especially helpful when your plan is more involved.

If you automate your publication process, you can reliably provide excellent material on a regular basis.

Three different Instagram scheduling methods, along with certain Instagram marketing guidelines, are discussed in this article.

Instagram for Businesses: Scheduling Posts in Advance

Social media management platforms like Hootsuite make it easy for businesses with Instagram Business accounts to plan content to be published on many platforms simultaneously. Posts to your Instagram feed, carousel, Stories, and advertisements may all be scheduled in advance with Hootsuite.

Integrate your Instagram for Business account with your social media monitoring tool

Instagram integration with Hootsuite is simple. Go to the Hootsuite control panel and:

Select your profile by clicking on the corresponding symbol in the lower left corner.
Next, select Groups & Teams from the menu.
Select Add VPN in the aforementioned bottom-left area.
Click Instagram on the drop-down menu of social media.
Select Instagram Login from the menu.
Provide your login information here.

Make an Instagram post

Select Post from the Create button on the Hootsuite dashboard.
In the Post To section, select the Instagram account you wish to use.

The next step is to add your images (or get them from your existing content archive). Create an engaging caption, include hashtags, tag relevant accounts, and include your location.

Your draught preview will appear on the right.

Identify peak posting periods

You should publish when your target audience is most likely to read the content and interact with it. This will allow them to engage with your posts, which will in turn increase the likelihood that Instagram will show your material to more people.

Hootsuite’s Best Time to Publish function takes into account when you’ve posted in the last 30 days and suggests optimal times for Instagram updates. This function organises your posts by day of the week and time of day, so you can see which ones have had the most effect in terms of average impressions and/or interaction rate.

If you want to know when is the optimal moment to publish, save a draught of your content and perform the following:

Select Analyse from the side menu on the left.
Then, select the optimal time to post.
You may access the menu at the top of the screen by clicking the arrow. Make your Instagram account selection there.
Based on your account’s historical performance, a heatmap will display when you should be posting. You may identify the optimal time to achieve your objectives by using the two tabs labelled “Build awareness” and “Boost engagement.”
Post at a predetermined time

Here comes the meat of the argument.

To post your update at a later time, pick the time and date using the Schedule for Later button. After choosing a date, you will still be shown suggested times for publishing. Choose one, or enter your own time.

Schedule your Instagram posts with these 5 tips!

When the time comes to begin scheduling Instagram posts, following these guidelines will ensure that you perform at a high level.

Publish at the best times

As was previously noted, maximising interaction requires publishing content when your target demographic is most likely to be online. Instagram’s algorithm places a higher value on more recent posts. Users’ feeds will prioritise recent posts over older ones.

That’s why it’s not recommended to post in many places at once. While your Facebook followers could be most active between 4 and 8 p.m., they are more likely to be on Instagram between 12 and 3 p.m.

Using an Instagram analytics tool, you may find out when your audience is most active so you can publish at the optimal moment.

Don’t plan ahead too far for material

Instagram posts that are scheduled in advance by a week are fantastic. Content scheduling a month in advance isn’t feasible.

When material is scheduled too far in advance, mistakes are more likely to occur. If this occurs, you may need to put your plans on hold indefinitely.

The best piece of guidance? Be adaptable. Publish seven days in advance. If you’re feeling brave, go for two. However, that’s all I’ll say.

Avoid spamming your readers

However, regularity is more important than frequency when it comes to social media interaction. If your audience interacts with your material frequently, the system will prioritise it.

Edit and improve your posts 4
Make sure that your social material is free of typos, grammatical errors, and inappropriate slurs, innuendos, or viewpoints before you publish it.

An internal, multi-stage approval mechanism should be in place if your team is large enough to warrant such precautions.

Make sure to double-check the images as well as the text. If you’re using a scheduler to post on Instagram, you may as well use it to tweak your photos before you post them. Saving time and making sure everything looks perfect by optimising photographs beforehand.