There are several positive aspects to scheduling social media posts. Don’t make these 10 common blunders while planning your social media posts.
Using a social media post planner to plan out your social media updates may help you save time at work, but you should be careful when automating your posting process. That doesn’t imply you can put your social media posting on autopilot.
When erring on the side of automation, you run the danger of making mistakes that can be embarrassing in the short-term and cause long-term strategic problems in the long-term.
Avoid making these common blunders when planning your social media posts.
Don’t Make Your Posts Adapt to Each Medium
If you’re in a hurry while scheduling your social media posts, you can wind yourself sharing the same thing everywhere. It’s possible that the identical material will appear on each platform, and your followers will read and quickly dismiss it.
You’re also not making the most of the features offered by each medium.
Have you ever used an Instagram-specific CTA like “click link in bio” in a multi-channel post that you prepared in advance? Whoops! This is a simple error that you can correct.
It’s not a good idea to just schedule a generic post across all of your brand’s social media channels without first adapting the wording to each individual network. Create descriptions that will interest the subscribers you’ve worked so hard to win over.
Develop tailored calls to action for each channel to maximise your impact.
Indentical Posting Timeslots
If you schedule your social media posts in advance, you’ll have more time to focus on big-picture planning. In contrast, it’s possible that you won’t be able to economise as much time over the course of a month if you plan each post separately. Avoid the hassle of scheduling individual social media updates by publishing in bulk.
Schedule a month’s worth of material (or more!) in a matter of minutes by using this way to upload hundreds of posts at once.
You may easily import your social media schedule by exporting it to a spreadsheet format and then using it in your scheduling software.
Delete Old Versions Before Publishing
When you can plan social media posts to go out on a regular basis, there’s no reason to ever just post something once.
It’s possible you’d like to share some really current social material just the once. However, you should frequently republish your evergreen content in order to increase its exposure and effect. It’s simple to repeat the publication of a post on social media when you write and plan it in advance.
Select the amount of times you’d like to republish your top-performing content, and do so on a regular basis.
Disregard the Process of Image Optimization
It’s vital to get picture sizes and ratios perfect whether you plan to publish posts once or repeat them periodically.
In the absence of this precaution, you run the risk of sharing visuals that are missing crucial elements or information, or photos that don’t appear as good as they might.
Prior to scheduling posts, you should adjust your social media photographs so that they look their best on each network. To rapidly reduce or increase the size of an image, you need use a dedicated graphics programme.
Never Make Room for Relevant Content
Assuming you have a handle on how to plan your social media posts, you should have no trouble filling your schedule. However, it is important to avoid crowding your scheduled calendar to the point that you cannot accommodate relevant information such as breaking news.
When an unforeseen occurrence occurs, publishing your regularly planned material might make your business look out of touch or even offensive.
It’s better to allow some breathing room in your social media posting schedule once a week, once a month, or whatever works best for your particular field.
You may also utilise a social media service to pre-schedule all of your posts and then halt the process when breaking news occurs. When you’re ready to get back to your regular publication schedule, you can restart the queue.
Pass over the need for team approval
An key element of the procedure, getting consent from your team, might be missed in your haste to automate your social media posting schedule.
Adhering to your social media approval procedure may add some extra time to your workflow, but it may help you prevent even more significant mistakes before your material goes public.
Using an external social networking application, you may speedily submit content for review before publishing.
Make your postings (either individually or in bulk), choose when you want them posted, and assign them to the relevant team member to complete the scheduling procedure.
Overemphasize automation while ignoring participation
When you plan ahead for social media posts, you may feel less compelled to publish in real time. Because of this, your online presence may suffer and your ability to interact with others in real time may decrease.
Neglecting this component can have major effects on your social media stats, as active involvement is one of the keys to defeating the Facebook algorithm.
Instead of decreasing your reach, focus on increasing your team’s engagement with this approach.
Ensure that queries and problems are addressed promptly by setting up a system for measuring engagement and assigning reaction times for team members.
You may save time and effort by using a third-party social media application that allows you to categorise incoming messages and automatically forward those that fit certain criteria to the correct team member.
Throw Out Your Social Media Analytics
More frequent scheduling of material increases the likelihood that you will take advantage of the time savings offered by social media automation. However, failing to routinely monitor your social media stats after going all-in on automation is a certain way to lose ground.
Review your social media results as often as you always have instead of making and forgetting a plan.