More than ever, video content is essential for not only entertaining consumers but also riding trends, teaching online communities, and exhibiting a brand’s individuality. Nowadays, managing a social media presence requires familiarity with the ins and outs of video on a variety of platforms. When it comes to social media marketing, Instagram Videos (previously IGTV) is a platform that should gain some familiarity.
What’s the difference between Instagram Video and IGTV?
Formerly known as IGTV or Instagram TV, Instagram Video is a feature that allows users and producers to upload and share films up to an hour in length from within the app. Instagram Stories can only be 15 seconds long if they’re going to be advertised on, however Instagram Videos may be up to an hour long.
Even though there was a dedicated IGTV app for Android and iOS (which has since been removed from the App Store), Instagram now has a built-in video feature. In this way, makers may distribute feature-length videos without forcing viewers to switch to an other platform, such as YouTube.
Where has Instagram TV disappeared to?
IGTV and Feed Video were merged into a single product called Instagram Video in 2021. The business promptly abandoned the IGTV platform.
Why You Should Use Instagram Videos
Brands, marketers, and artists may expand their social media marketing horizons with the help of video content. Instagram videos provide many of the same benefits of longer-form video content, but in a more simplified, social media format. Among the many advantages of Instagram Video are the following:
Marketing success through broader product exposure
Instagram videos were watched weekly by 9 out of 10 users by 2020. In addition, the Instagram algorithm has prioritised video content ever since Adam Mosseri, Head of Instagram, said in 2021 that the company will be focused more on video content. This makes posting videos a fantastic method to raise awareness of your profile, content, goods, and services. A large number of Instagram users watch videos after seeing a teaser of it in the main feed. Social Media Examiner found that once Sephora began promoting IGTV previews in their feed, their IGTV videos skyrocketed from receiving 60,000 to 80,000 views to receiving over 1 million views in a matter of days.
Engage your audience with useful material.
One of the best ways to keep your audience interested in your business is to produce videos. Instagram videos with greater originality receive more views, comments, and shares.
Increase the number of views of your Instagram video by following these simple steps
You’ve made an Instagram video and uploaded it to your account; now what? Here are some ideas for increasing your chances of being seen.
The use of hashtags
Instagram is one of the only social media networks where more hashtags mean higher exposure for your video posts. Include hashtags in your Instagram video’s caption to boost its discoverability. This will increase the visibility of your video to both Instagram users and those who aren’t already following you.
It’s important to make a good first impression.
The initial few seconds of a video are crucial if you want to attract viewers and keep them watching the entire thing. Instagram Stories and Reels have shown the effectiveness of capturing an audience’s attention with short-form content; you’ll need to apply this principle to the opening 15-30 seconds of your video if you want to captivate your audience and give them reason to keep watching.
Exhibit on Instagram Stories
Adding your video to your Instagram Story can help you get more views. Keep in mind that Instagram videos are split into 15-second segments for use in Stories. For videos that are on the lengthier side, this is not a great solution.
Spread the Word on Other Websites
If you want your Instagram video to be seen by more people, you should share it on other sites where you already have a following. You may also tweet the video’s link, embed it in a blog post, or share it on your Facebook profile or Facebook business page.
Start writing!
Instagram video posts are a fantastic method to connect with your audience and provide useful information with them. To increase awareness of your business and its offerings, don’t be reluctant to use social media video into your marketing approach. Use the form below to learn more about how Meltwater’s social media analytics tools may assist you in effectively assessing the results of include video in your social media marketing campaign.