Brands are investing $8 billion in the influencer economy, and some unanticipated strategies are helping to increase profits. In 2018, 3.48 billion people used social media, and the average person has 7.6 active accounts. The daily average time spent on social media platforms is 142 minutes, giving brands plenty of opportunities to reach new audiences and build brand awareness.
As time has passed, the impact of social media on the fashion industry has only grown. Statistics show that fashion companies are one of the largest consumers of social media tools, which is only expected to grow in the coming years as more and more people join the social media world. In order to maintain their position in the market and their bottom line, businesses will need to do more than ever to leverage the potential of various popular platforms.
Advantages of Utilizing Social Media in the Fashion Sector
There’s no denying that social media has had a significant effect on the fashion industry. With the rise of social media, companies have realised the value in giving their brands a voice and interacting with customers where they already spend a lot of time online. If you’re interested in learning from the successes and awe-inspiring strategies of leading fashion and retail marketing agencies in the United States, check out our compiled list.
Listed below are some of the most significant gains that fashion companies have made thanks to social media and digital marketing:
• Atelier Manu
In 2014, Turkish accessories label Manu Atelier got its start thanks to an influencer-editor. Instagram’s head of fashion partnerships and former editor of Lucky magazine, Eva Chen, posted a photo of their Pristine bag that summer, and it quickly sold out at high-end stores like Selfridges and Net-a-Porter. Condé Nast, which also owns Vogue and Business Vogue, previously owned the defunct Lucky magazine.
Famous publication editors are influential allies for more than just the prestige they lend their projects. They are more likely to have a restricted schedule and be exposed to a wider variety of products. They can then be pickier about which brands they partner with.
A group of people associated with Manu Atelier have self-identified as #ManusPeople. A few members of the group are the Los Angeles-based art director Madelynn Furlong, the Dutch editor of Elle, Yin Fung, and the Japanese DJ Mademoiselle Yulia.
• Dior
Since cosmetics tend to lag behind the times compared to clothing. Therefore, there should be an incentive to keep things interesting and novel for the sake of the audience.
Connecting marketing efforts to specific times of year; for instance, Dior’s Halloween-themed digital ad campaign. It was something else entirely to see Bella Hadid’s potential and act on it. Hadid explores a surreal world created by three Dior beauty looks created by makeup artist Peter Philips in a mysterious and surreal short film.