In any social media platform, brands must have an active presence to survive. The marketing strategy on social media becomes incomplete without Instagram. Yes! Instagram has become a popular platform for brands to promote products, advertise and generate sales. With more than one billion monthly active users, 500 million Instagram profiles are active visiting stories daily.
However, more than 25 million businesses use Instagram to showcase their products or services. As a result, 90% of Instagram profiles follow at least one business account. Additionally, 81% of Instagrammers use this platform to search for new products or services. Having an Instagram profile without any action will never increase traffic and reach. To achieve this, follow the right strategy to drive more sales and make money from Instagram.
In this post, you’ll find five valuable tips that help to apply the right Instagram marketing strategy.
#1. Grow Your Followers
One of the best steps to have a successful marketing strategy on Instagram is increasing your followers. Without followers, you will struggle a lot to get your post seen on Instagram. As a brand, it is necessary to increase your followers count to drive sales. Moreover, 73% of users like to follow businesses on social media platforms because of the interest created on brand’s products or services.
If a user shows interest in your brand, attract them by providing valuable information about your profile and encourage them to follow you. See your competitor and post content related to your industry to attract your target audiences and drive sales.
#2. Post Content Regularly
If you are posting a video or image once in a month, it will not be effective for your business growth on Instagram. If you want to improve your brand presence, keep your brand content fresh to catch your followers’ minds. I would recommend posting two posts per day as a good idea to increase your brand visibility and reach.
On average, many top brands on Instagram post 1.5 times daily to engage the audience with their brand or business. Track your metrics and check audience active time on Instagram. Once you find the peak time, post videos accordingly to increase your brand exposure.
#3. Make The Most Out Of IGTV
IGTV is a new Instagram feature that allows you to host live sessions to engage with your potential audiences. Popular brands on Instagram use IGTV live sessions to promote their products or services, and boost your audience’s responses as well. Hosting a live session is an effective way to build trust and authenticity with your audience. With these live interactions, your audience can better understand your brand or services.
Share entertaining and engaging content to improve your brand visibility and buy IGTV views for your Instagram videos to gather your audience’s attention. Additionally, make an eye catchy thumbnail for your IGTV videos to enhance the growth of new audiences and boost your brand reach among a wider audience.
#4. Add Videos To Your Story
Instagram story is a great place to add fresh content daily to grab user attention. The story features on Instagram are especially beneficial for brands to showcase products to their audience. Use the story to create a poll and encourage your audience to engage with your polls.
Moreover, use Instagram gifs, stickers, and clickable hashtags to generate more engagement in your profile. Even if you do not have enough time to create a post on Instagram, simply use the Q & A feature on stories to boost your audience response.
#5. Partner With Influencers
Using influencers to promote your product or services effectively boost sales and traffic to your brands. Most businesses say their influencer strategy was valuable for their companies. That’s because influencers’ followers trust them.
According to stats, 82% of people on Instagram are likely to purchase products by the recommendation of micro-influencers. And 49% of people believe that content from the influencers are real and knowledgeable.
Final Words
Instagram is growing rapidly for businesses to promote their brand and drive more traffic and sales. From the above tips, Instagram has various features that allow brands to sell products directly through the platform. Using the right strategies help you improve your Instagram presence and boost sales.